Dag Hjelle grew up in the furniture business. His grandfather founded the company he now runs, located in Sykkylven, a beautiful and remote area in Norway with a long history in furniture making. Being part of this family business has taught me a lot about craftsmanship, materials and techniques, he says. Whether were designing for kings and queens [and they have] or ordinary people, we make everything with the highest level of quality. In developing the Arena Sofa Collection (2009), Hjelle wanted to create timeless pieces with clean lines and well-constructed cushions that have just the right give for sitting or stretching out for a nap. The result has become one of the most popular sofa collections in Norway. I like it when design surprises me, says Hjelle. When it surpasses my expectations. Made in Norway.
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