Not your ordinary clocks – five different designs from Tel Aviv’s Studio Ve rethink how we read changes in time.
Tel Aviv-based Studio Ve is comprised of Shay Carmon and Ben Klinger, two young men who like exploring
objects and their conception—whether it's a Two Leg Table or
a Toast-ER that
"revives" sad bread. More recently they've been experimenting with
clocks, and their previous Manifold and Lithe designs—both
successfully funded through Kickstarter—challenge the way users read and
perceive changes in time.
This time around, they've brainstormed not one but five new clocks, dubbed the "Perspective"
series. "Each clock is a whole different story—production-wise, size-wise,
and even customer-wise," Klinger tells CH. "Some people are
systematic, approaching challenges step by step. Other view things from
different angles, while some people focus directly on the target." The
resulting clocks cater to different personalities.
The D Clock, or "Different
Angles," for example, reminds us that in our three-dimensional world,
objects look different based on our point of view. Looking straight ahead, the
clock has linear hands, but from the side, the hands expand into shapes. The
most unusual part is the way the three hands interact—they're sized so that
they can pass through one another.
The Z Clock, or "Wander Around" is equally appealing. Because the hands are bent into arrow shapes, the lines
overlap frequently and strike numerous poses (at a specific time, they form a
"Z"—hence the name) throughout the hour. In the one hour time-lapse,
their sweeping movement resembles a beautifully choreographed dance.
"This series is an indirect descendent of our previous clock designs. We used metal rods in the Manifold & Lithe
clocks. This material is available in our studio, so one day we just played
with compositions using this material only and created 20 different versions of
clocks. Then we selected the five we liked best," says Klinger. "When
we made the transition from design to production, we changed the hands’
material to ABS, but the basic idea remains. This is because of the force the
metal formations put on the movement."
"The perception of time is an evolving concept. It started way back when people used the sun to
tell time. Sometime along this evolution, with the appearance of the digital
watches, time became less experiential," says Klinger. "I think that
today there’s a clear division of time perception—analog clocks are becoming
objects with meaning, while digital time is just another piece of data. Our
main objective when we design a clock is not to make it easy to read, but
rather to surprise and rejuvenate as time passes." While a smartphone only
requires a quick glance, the "Perspective" Clocks are meant to be
stared and studied.
Snag a clock of your choice for $55 by
contributing to the Kickstarter campaign and
help give Studio Ve reach their goal.