Fabiola Beracasa wields influence in the contemporary art game. And isn’t afraid to have a good time
while she’s doing it.
There aren’t many galleries like The Hole. Founded by Kathy Grayson in June 2010, the NoHo gallery has become a consistent spot for discovering young artists like Jaimie Warren and Kadar Brock, thanks in no small part to Fabiola Beracasa, co-owner and creative director, who invested in the gallery when Deitch Projects (where Grayson was a director) closed in 2010. “I had been a longtime admirer of Deitch Projects, and Kathy was there for nine years,” Beracasa says. “It was very natural because I understood her and I understood the school that she came from.” But Beracasa is no ordinary gallerist. The 39-year-old power player is the daughter of Victoria Hearst, an heir to the Hearst publishing empire. “The truth is, I wanted to understand more about the inner workings of the art world, the gallery life and the studios,” Beracasa says. “And I wanted to be able to support young talent. I saw the opportunity—by investing in a gallery that supports emerging artists—to accomplish all of those things.”
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