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Publication Date: 2014-04-22


Marina Abramović: The Strength Within

Cover girl and performance artist Marina Abramović brings strange determination, fortitude, and intensity to everything she does, including her newest project – opening her own "culture spa."


The Serbian-born Abramovic´, who looks and acts much younger than her 67 years, could never be accused of insecurity. Her latest project dwarfs all the previous ones: she plans to open the Marina Abramovic´ Institute (MAI) in Hudson, New York, the upstate town that is a magnet for intellectual weekenders. The planned 33,000-square-foot “culture spa,” as she calls it, is to be designed by Rem Koolhaas—if she can raise the money. Her Kickstarter campaign garnered more than $650,000, but she needs $20 million. The campaign was immeasurably helped by a video of Lady Gaga, naked at times, practicing the Abramovic´ Method, yet another symbol of the artist’s influence.

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