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Publication Date: 2015-09-14

Inspiration

Martin Brudnizki: Future Proofing The Ivy

As the infamous social spot reopens its doors following a redesign by the renowned Martin Brudnizki Design Studio, we take an inside look at some of the new design features, as well as speak to Martin himself about his views on the Future of Luxury.

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Known around the world, The Ivy has been synonymous with style and status for almost a century and the quintessential West End establishment’s new look encapsulates those much-loved features that made it famous.

From the original stained-glass windows to the focus on the best of British art, those elements which were the essence of The Ivy’s past interior remain, whilst a breathtaking central bar and elegant colour palette reinvigorate the space, bringing the restaurant into the twenty-first century.

Creating a sense of drama, the stylish central bar is an elegant addition to The Ivy. Built in coral hued onyx and surrounded by hand-hammered brass tiles, the stone topped bar opens up the restaurant space. Every design detail around the bar has been considered, with columns wrapped in mirror, bespoke lamps finished with glass shades in a Lalique design and statement bar stools upholstered in red leather and pink mohair.

In keeping with The Ivy’s focus on homegrown artistic talent, the new design will continue the tradition of installing commissions by a combination of renowned British artists including Tracey Emin, Peter Blake and Damien Hirst; as well as a range of pieces by emerging names from the country’s art scene.

We caught up with Martin Brudnizki to find out more about his views on Luxury...

How do you think perceptions of luxury will change in both the short and long term future?

Luxury has to reinvent itself. As a word it is too often used and has become watered down. We prefer to work with quality or functionality as these concepts are relatable and evoke an emotion.

How is the interior design industry influencing and leading the future of the luxury market?

Luxury for me revolves around lifestyle. Which is what is fascinating about interior design, as you have the ability to shape someone’s lifestyle. A neighbourhood restaurant has the ability to improve an area and the lives of those who visit; our homes can not only make us feel comfortable but more confident when designed correctly. Put simply, our interiors provide the framework from where we can explore a way of life; whether that is meeting new people, socialising with friends, sharing ideas or escaping into our own utopia. When we experience an interior on this level, I believe that is luxury.

With regards to The Ivy, can you tell us about any features you included in the design to help future proof the space?

The Ivy has been synonymous with style and sophistication for almost a century and so we didn’t want to reinvent the restaurant but refresh it. You always have to look back to look forward and so we kept those much loved elements, such as the harlequin stained-glass windows, focus on British art and a similar palette. Whilst updating it with a new central bar, new art and colour scheme built on the original palette. It should last another 100 years.

See more views from industry greats on the future of luxury with the Decorex Interviews

Join us at Decorex 2015 to discover the future of luxury at this year's show!

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