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Publication Date: 2017-03-10

Design Insights

10 Tips for Designers on Instagram

Having a strong presence on social media is increasingly important to everyone's design business. Here are 10 tips on how to up your Instagram game, as well as examples from some Dering Hall designers who are doing it well. 

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Come on baby light my fire!

A post shared by LeBlanc Design (@leblancdesign) on

1. Be Consistent

Whether you commit to posting on Instagram once a day or once a week, be sure to be consistant with how frequently you post. Your followers will become accustomed to how often they hear from you. 

2. Link to your other social accounts

Share your Instagram posts to your other social networks like Facebook and Twitter. Link these networks to your Instagram account and get more reach on your photos with simplified sharing through these accounts.

3. Hashtags

Hashtags are an ideal way to appear in search traffic on Instagram. Use hashtags that are appliciable to your post and your business to bring new people in. 

4. Tag your sources

Be sure to credit brands and collaborators in your posts. They will appreciate the callout and hopefully even regram your image. 

5. Use Geotagging 

If you're at an event, a store, or a showroom, use a geotag to tell your followers where you are. It will aggregate your image with others that have been shared at the same location, making your content easier to find for people who would be interested in it. 

Laidback luxe for Friday. #huntleycodesign

A post shared by HUNTLEY & CO. Interior Design (@triciahuntley) on

6. Plan your posts

Instagram doesn't need to be instantaneous. Put a plan together with photos and captions to help lay out what you're going to post in upcoming weeks or months. 

7. Instagram Stories

Skip Snapchat and show your followers a bit of your personality by using Instagram Stories. Not sure how Instagram Stories work? Here is some useful info. 

All about the winter whites. 鉂勶笍 #stephaniebrowninc #sbiarbutusridge 馃摲 @pineconecamp

A post shared by Stephanie Brown Inc. (@stephaniebrowninc) on

8. Use Notifications 

Turn on post notifications to receive alerts when someone in your network adds a post. You can use this for your business to engage with specific accounts that have a high number of followers. 

9. Be Social

Don't forget to engage with people who comment on your photos and to share kind words on photos you like. This is a "social" network after all!

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10. Update the Instagram App

Keep current with Instagram's updates. This will allow you to utlize all the new features on the platform as they come out. 

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