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Publication Date: 2016-08-01

Design Insights

5 Best Practices for Listing Products on Dering Hall

We've compiled a list of best practices to help you maximize your product listing and success on Dering Hall. These tips are designed to help designers source your products more efficiently, ensure that your products can be found correctly and increase the accuracy of searches.


1) Add Trade and List Pricing

Price is a key piece of information that interior designers need when sourcing products. Adding price, especially trade pricing, makes the shopping process more efficient and makes it easier for designers to seriously consider your products. We only show trade pricing to professionals that have been approved for our trade program. If your products are custom and have a price range, we suggest putting an average price or “starting at” price to help give designers an estimate of the cost.

2) Use Search-Friendly Product Titles

Consider adding the product type (e.g. “coffee table” or “wallpaper”) onto the name of your product title in the listing information, especially if your product has a creative name. This helps optimize search results, both within the site and with Google users, and increases usability for shoppers.

3) Make Sure Your Products Are Categorized Correctly

To ensure that your products can be easily found, make sure that they have the correct categorizations for product type, sub-type, style and material. Incorrectly categorizing your products means that they may be missed when shoppers are sourcing from the site. Please do not over-categorize products in an effort to increase the places where they will appear, this will just frustrate shoppers.

4) Add Secondary Images of Your Products

Providing designers with all necessary information about your product helps make the shopping process more efficient. If you have additional images of your product—particularly those that show different angles or close-up details—make sure to add them to your listing. If you have images of your products in a room, feel free to upload them as secondary images. These environmental shots give users a sense of size and scale, and is particularly useful for fabrics, where users can see the repeat of the pattern. Room shots are also helpful for editorial—we’re always looking for beautiful imagery to use in our stories.

5) List the Maximum Number of Products that Your Membership Allows

Make sure that you are taking full advantage of your membership and using all of your product listings. The more you have on your profile, the more likely it is for shoppers to find you.


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