Pinterest is an important tool in the design community. From sourcing and organizing product to being discovered by new clients, there are plenty of positive uses for this social network. Here are 9 ways to help Pinterest work for your business.
1. Add a Hover Button
To drive leads from Pinterest, your portfolio images have to be pinned in the first place. The hover Pin It button will simplify this process and appear over images on your website when a user mouses over them. It's simple to add the button and Pinterest has easy directions on how to do it.
2. Make Your Pinterest Page a Business Page
If your page isn't already a "Business Page" convert it from a personal page by following these directions. This will allow you to access analytic information about your Pinterest page like number of unique users, number of repins, impressions and visits to your site.
3. Write a Good Description
Make sure to fill out the description section of your business page with information about your firm. Include keywords that describe your business that will make your page easier to search.
4. Create Boards That Showcase Your Work and Process
Show vistors to your Pinterest page what it's like to work with you by creating mood boards and boards that showcase where you find inspiration. It's also important to showcase your work. Create project-specific boards with a variety of images from a single room, apartment, or house.
5. Make Your Pins "Rich"
Pinterest has five types of Rich Pins that let you add topic-specific details to a pin. By using Rich Pins, you will give visitors to your Pinterest page more information about your work, inspiration, and/or product lines.
These are the five types of rich pins:
1. Article pins include the headline, author, story description and link
2. Product pins include real-time pricing, availability and where to buy
3. Recipe pins include ingredients, cooking times and serving info
4. Movie pins include ratings, cast members and reviews
5. Place pins include an address, phone number and map
6. Follow Other Designers and Brands
Many designers share inspiration and work on Pinterest that they don’t share elsewhere. Stay in the know!
7. Engage with Followers
When someone comments on one of your pins, reply and/or like their comment. This is the social part of this network.
8. Name Your Images With Key Words
When users search Pinterest, the file name of your images can help your pins be more easily found. Here is an example file name: “modern-home-westchester-exterior-stone-entryway.jpeg”
9. Stay Informed
Follow the Pinterest Blog for updates, information, and tips on how to best use Pinterest to promote your design firm.