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Publication Date: 2019-10-07

Behind the Design

Celebrating 90 Years of Matouk

Celebrating its 90th anniversary this year, Matouk is known for creating handcrafted linens at the highest quality. Whether they’re sheets, towels, throws, or even table linens, Matouk keeps their focus on creating the best pieces possible from luxe materials. Learn more about the brand’s evolution from a small New York-based manufacturer and importer to their current status as an industry leader in Fall River, Massachusetts, and browse some of their most beloved items.

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Founder John Matouk (left); a vintage advertisement featuring some of the brand's embroidered towels (right)

In 1929, John Matouk arrived in the U.S. having worked at one of the finest embroidery houses in the world, Venice’s Olga Asta. His wife Maude started her own linen business in her 20s, later opening an independent store in Spring Lake, New Jersey. Together, their experiences importing and creating high-end linens and their industry knowledge helped them launch the Matouk brand, which today stands as a global linen leader.

Moraco, the brand's first signature tablecloth, made during World War II (left); Matouk's popular nylon satin sheets from the 1960s (right)

In its first decade, Matouk was known for importing handmade laces and embroideries from Italy. At the height of World War II, the first Matouk factory opened in New York. With linen scarce because of the war effort, Matouk worked with a men’s suit manufacturer to develop a special blend of mohair, rayon, and cotton that became the brand’s first tablecloth (and a huge seller), Moraco. In the 1950s, bed linens from the Philippines and table linens from Belgium were added to the brand’s roster.

Matouk's new Virginia collection

Over the next decades, Matouk expanded its offerings to incorporate new bed and bath products including satin sheets, shower curtains, the well-known Cairo towel, and the archived floral print that was reintroduced last spring as the Margot collection. In the past ten years, innovation has been key, with the brand’s ecommerce site launching in 2013 and Matouk’s first retail shop opening in Bloomingdale’s New York flagship in 2014. A new down collection was also launched with Dorbena, while the brand’s Manhattan showroom was expanded to better serve the design trade.

The Virginia collection features Swiss lace and 1,000-thread-count Egyptian cotton

Today, the team at Matouk continues to expand the brand while staying true to their roots. Shown above, the Virginia collection is a special release for Matouk’s 90th anniversary, referencing the company’s early years as a lace importer. Available in two colorways, White and Bone. Virginia features an archive-inspired Swiss lace that’s cut and placed by hand on Matouk’s 1,000-thread-count Gatsby percale, which itself is made from a rare Egyptian cotton.

A side view of the delicate lace elements of the Virginia collection

Be sure to explore Matouk’s full offerings and see what the brand has in store as it celebrates this milestone anniversary.

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