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Publication Date: 2018-02-22


Dering Hall & The San Francisco Design Center Announce Digital Partnership

We’re happy to announce that we’ve developed a groundbreaking partnership with the San Francisco Design Center to make great design accessible online to the trade and consumers. Through a brand new digital profile and geotargeted content, we’ll be providing online access to thousands of high-end products and services locally available at the San Francisco Design Center.


One of the SFDC's primary objectives for 2018 is to expand its digital reach in a geotargeted way, and to drive more business directly to SFDC showrooms. This partnership tends to those needs in a strategic and measurable way. The Dering Hall system will publish showrooms' products and stories and include them in our daily  content flow. Content is shared across Dering Hall's digital assets and a proprietary network of websites focused on high-end trade and consumer audiences, including Elle Décor, Cottages & Gardens, California Home + Design, and Forbes Life. Dering Hall also provides a unique digital analytics tool, which enables members to measure exposure and engagement with their content.

"We are thrilled to launch this innovative digital partnership with the SFDC," said Alan Blaustein, Dering Hall's CEO. "Dering Hall's mission is to make great design accessible. Our partnership will do just that, as we help the SFDC create the best digital version of itself, and in the process, make its showrooms and products accessible to our sophisticated audience."

"The SFDC is committed to helping our showrooms expand their digital reach," said Rhonda Hirata, VP of marketing for SFDC. "Our partnership with Dering Hall provides a strategic tool for our showrooms to showcase their collections, be included in premium content that reaches a highly targeted network, and enables them to measure their results."

Click here to browse products available at the San Francisco Design Center.


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