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Publication Date: 2019-06-20

Behind the Design

Redefining Glamour with Jeff Andrews

Designer Jeff Andrews is known for the warmth of his interiors and demeanor, and his stylish, wide-ranging projects that always offer a fresh take on "California dreaming" — as well as his repertoire of high-profile clientele, including Ryan Seacrest and the Kardashians. Andrew’s balance and ease in his aesthetic and approach contribute to his success as a designer. His comfort in process dates back to before he began his distinguished design career, when he was a choreographer and moved within various other creative fields. In a story originally seen on GoDesignGo, Andrews compares design and dance, and offers his own definition of glamour for a modern audience.

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According to Andrews, a choreographer moves through similar processes as a designer, measuring proportion, balance, and placement. “Design and dance and choreography are tied back to movement and lifestyle," he says. "Not just in the way that a room is arranged, or the shapes of the pieces that you put together, but how a person moves through a room. There’s a choreography to a room,” said Andrews.

Each dance routine is slightly different, as are the bones of any house. He explains why it’s essential to embrace nuance and mix things up for every client. “It’s important to evolve as a designer rather than getting stagnant," the designer says. "Flexing those design muscles is healthy for me and exciting."

Andrews famously worked on Kourtney Kardashian’s Calabasas home, pictured above, which was inspired by Alice in Wonderland. “It was a real genuine collaborative effort," he says. "She had just bought the house, and it was a blank slate. She had painted the whole thing white. We just talked and brainstormed together, and it evolved into the whimsical fun, off-the-beaten-path house that she was looking for at the moment. That was the mood she was in. I was ready to make that happen. It was a departure for me, too.”

This year, the designer published his first book, called The New Glamour: Interiors with Star Quality [Rizzoli]. But he doesn’t define glamour in the way it’s commonly thought of and sought out. When pursuing glamorous interiors, Andrews considers a home’s function and the lives that occur inside. “As we discussed the direction of the book and what I wanted to say and what I wanted to be about, the word glamour kept coming up because I’m inspired by old Hollywood glamour," he says. "It’s been etched on my brain; it definitely affected me as I was growing up. The types of homes that people lived in and the lifestyles they lived was so captivating for me. I’ve taken those ideas in my own design and kind of reworked them for how people live today. It still can be decadent and can be beautiful, but it also has to be livable and personal.”

So what does glamour mean to Andrews specifically? “Glamour is a personal attitude," he says. "It’s a state of mind. It’s a personal aesthetic and can mean so many things to so many different people. I love glamour, but I like my own version of glamour." Further intertwining himself in the glamour of Hollywood, Andrews recently appeared on Bravo’s new TV show “Best Room Wins” as a guest judge with host Genevieve Gorder and Elle Decor editor-in-chief Whitney Robinson. “You’ll see me in the May 8th episode alongside my client, Kaley Cuoco, who served as guest judge with me for that episode," he says [this interview was conducted before the episode originally aired]. "This was really the ideal 'reality' opportunity for me, especially because it coincides with the release of my first book, The New Glamour. I have long been asked to do a design competition show, but when Whitney [Robinson] and the production company reached out about doing a guest judge stint, I couldn’t resist. I hope everyone enjoys the new series – it will be a hit if it’s half as fun to watch as it was to film,” adds the designer.

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