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Publication Date: 2019-10-22

Behind the Design

Welcoming a New Era for Chaddock

Expanding beyond its roots as a traditional furniture maker, Chaddock is developing new ways to support the design trade since its rebrand in 2018. Originally known as Guy Chaddock & Co., Chaddock began its story in Bakersfield, California in 1958. The brand now operates out of Morganton, North Carolina, under its new title. Read below to learn about Chaddock's designer-focused programs, as well as discover two designer collaborations that debuted new pieces at High Point Fall Market.

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With a focus on making designer’s lives easier, Chaddock’s custom programs aim to reduce lead times—and headaches—for the trade. “Throughout the years we’ve noticed designers can spend up to 30 or 40 percent of their time tracking down orders and following up. We knew we could be the partner that took that challenge off of their minds,” says Andrew Crone, CEO of Chaddock.

One of Chaddock's designer-focused programs is Quick Ship, which was designed to cut lead times and has proven a delivery average of 17 days since the program’s launch. Chaddock’s promise is a three-week turnaround for quick ship items, or they will cover the freight cost.

Other programs allow designers to order customized products more quickly and easily, while also offering them the opportunity to include a custom logo on a piece's seat deck label. The brand’s Studio Z program allows designers to customize a bed or headboard in five steps, while the Seated program allows designers to mix and match back styles, leg options, fabrics, and finishes to create their desired dining chair. Top Down is a custom dining table program that allows designers to personalize the top, trim base, and finish of their desired table. Finally, Studio C is a custom upholstery program that allows designers to customize a furnishing's arm, leg, back, and seat. Despite a shift toward simplicity, Chaddock stays true to its roots by crafting pieces that are handmade and made-to-order with no mass production lines.

Network Sofa, Loop d' Loop Ottoman, Lounge Chair

Expanding Collaborations with Larry Laslo and Mary McDonald


Continuing their tradition of designer collaborations, Chaddock expanded collections with signature designers Larry Laslo and Mary McDonald at this fall's High Point Market—which took place earlier this month. Laslo, who believes that “everything has to make a statement,” is known for his adventurous use of contrasting colors and textures. His space in the showroom had plenty of rich oak and textural patterns and embraced the mild side of Larry Laslo’s signature, statement-making style—as well as a palette of warm, soothing blues.

Timeless, elegant and perfectly refined, Mary McDonald’s space in the showroom was a neoclassical study in ultra-livable luxury. The space featured feminine touches of green and white, as well as strong architectural elements, decidedly glamorous yet relaxed. 

Whether or not you had the chance to visit Chaddock's showroom at fall market, you can now explore all of Chaddock’s current offerings on Dering Hall.

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