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Publication Date: 2014-02-01

Behind the Design

​Made in MA with Merida

Merida is my kind of company. Not only are they a leader in the field of natural fiber flooring, seriously dedicated to sustainability and innovation, but they are all about doing business with a conscience. In an age where bottom line and profits rule, it was refreshing to discover a company, with a mantra of “beauty and innovation with integrity,” which cares as much about ethical practices as it does product.

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You may know of Merida as a premier producer of sisal rugs, but over the last few years, they have developed into a much broader and deeper company. In the past, 70% of their product line was private labeled, but after investing in their design and manufacturing with a new facility in Fall River, MA, new looms and an extensive yarn library, they are now 70% branded, offering designers and retail customers (through Merida Home) many “ready to wear” options as well as high levels of customization.

Photography: Stacey Bewkes

Their new Made in MA line showcases the plethora of possibilities in terms of pattern, color and textures truly a bespoke experience.

Photography: Stacey Bewkes

In addition, their creative collaboration now includes designer collections. Their first foray was a partnership with Barclay Butera yielding a luxurious line of sisal and abaca rugs. Featuring the designer’s signature tailored styling and blue palate, the rugs offer a versatile design anchor.

Photography: Stacey Bewkes

A fabulous collection with Celerie Kemble features her belted stripe, a handsome handwoven abaca.

Photography: Stacey Bewkes

The collaboration features versatile textured neutrals that would complement her style of sophisticated layered looks

Photography: Stacey Bewkes

In my mind, the star of the collection is a gorgeous chevron in five fabulous colorations.

Photography: Stacey Bewkes

I love this inspirational idea board that uses the Celerie Kemble in the coral coloration with one of my favorite Brunschwig fabrics from their new Les Alizés collection. Also included are a sisal variation and the Made in MA stripe in pink.

Photography: Stacey Bewkes

Two more boards show a stylish mix of color and textures showcasing the versatility and vast variety of custom possibilities of the new Made in MA collection.

Photography: Stacey Bewkes

You may recognize the image on the right of design firm Tilton Fenwick‘s popular 2011 Hamptons Designer Showhouse room, which featured a beautiful Merida rug.

Visit the featured design projects section on Merida’s site to see how other designers have worked with Merida to create unique products for distinctive interiors.

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