Merida is my kind of company. Not only are they a leader in the field of natural fiber flooring, seriously dedicated to sustainability and innovation, but they are all about doing business with a conscience. In an age where bottom line and profits rule, it was refreshing to discover a company, with a mantra of “beauty and innovation with integrity,” which cares as much about ethical practices as it does product.
You may know of Merida as a premier producer of sisal rugs, but over the last few years, they have developed into a much broader and deeper company. In the past, 70% of their product line was private labeled, but after investing in their design and manufacturing with a new facility in Fall River, MA, new looms and an extensive yarn library, they are now 70% branded, offering designers and retail customers (through Merida Home) many “ready to wear” options as well as high levels of customization.
Their new Made in MA line showcases the plethora of possibilities in terms of pattern, color and textures truly a bespoke experience.
In addition, their creative collaboration now includes designer collections. Their first foray was a partnership with Barclay Butera yielding a luxurious line of sisal and abaca rugs. Featuring the designer’s signature tailored styling and blue palate, the rugs offer a versatile design anchor.
A fabulous collection with Celerie Kemble features her belted stripe, a handsome handwoven abaca.
The collaboration features versatile textured neutrals that would complement her style of sophisticated layered looks
In my mind, the star of the collection is a gorgeous chevron in five fabulous colorations.
I love this inspirational idea board that uses the Celerie Kemble in the coral coloration with one of my favorite Brunschwig fabrics from their new Les Alizés collection. Also included are a sisal variation and the Made in MA stripe in pink.
Two more boards show a stylish mix of color and textures showcasing the versatility and vast variety of custom possibilities of the new Made in MA collection.
You may recognize the image on the right of design firm Tilton Fenwick‘s popular 2011 Hamptons Designer Showhouse room, which featured a beautiful Merida rug.
Visit the featured design projects section on Merida’s site to see how other designers have worked with Merida to create unique products for distinctive interiors.