About IDF Studio

San Francisco, CA

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IDF Studio is an award-winning residential and commercial interior design studio obsessed with daring creative and impeccable project management.

When we set out nearly a decade ago, we disliked parts of our industry. Unsavory traits like pretension or lack of transparency were the norm at some design houses, and we saw how both clients and their designers were let down. We knew most clients had great taste but lacked the logistical know how. They needed a thoughtful guide to safeguard them from potential design and financial pitfalls.

So, we created something different. We’ve cultivated a culture where being sincere is more important than someone else’s definition of stylish. We worked incredibly hard and left ego at the door. We adopted a radically transparent policy where our designers get full credit in publications when their work is celebrated. We’ve built a network of vendors and partners that we treat like family. But most importantly, we spent years developing a flexible and airtight project process, allowing us to guide our clients through the [sometimes difficult] process of redesigning a space while removing anything that isn’t fully in their best interest.

We’re delighted that our results are spaces with genuine personality and committed clients that come back to us project after project.

Ten Questions

What’s your go-to classic color choice?
Navy blue. It is crisp and direct, classy but not showy, and goes with every other color. It can be dressed up for a festive affair or used for laid-back, effortless style.
Is there a hotel that’s most inspired your work while traveling?
I love the Colony Palms Hotel in Palm Springs, a Spanish colonial style hotel that was built in 1936 and redesigned by Martyn Lawrence-Bullard in 2007. It’s a classy, breezy indoor-outdoor retreat with an almost palpable history, playing host to old Hollywood stars and mobsters, and even once housed both a speakeasy and a brothel.
Which pieces of technology do you use to document design inspiration?
My iPhone, for sure. You never know when design inspiration will strike, or when you’ll cross paths with a new resource. Photos and videos are a great way to time-warp back to an object, scene, or mood captured while out and about.
Where do you go to spot new style?
Out on foot. Whether I’m at home in Marin, on a day trip to Calistoga, or on an international vacation, the best thing to do is be out, with my electronics off, my head up and eyes open. A hike in the headlands can bring as much creative inspiration as an old-world market; it’s about maintaining a sense of wonder and seeking out beauty.
Do you have a favorite restaurant (for the design and the food, of course)?
I’ve been in love with El Paseo in Mill Valley forever – a historic gem tucked away in the neighborhood, brimming with romance. The reclaimed brick building was constructed in the 1940’s; the food is a hearty display of fresh fare from Marin’s own farmers and ranchers.
What’s your favorite small museum in the world?
Check out – the Bay Area alone is crawling with small museums; over 70 right here at our doorstep. With fun, often unconventional events and curators, smaller museums are a great way to browse original art and discover innovative artists.
How do you usually start your weekend?
My stepdaughter usually acts as my alarm clock – crawling into bed with my husband and me, with no fewer than ten stuffed animals. After that it’s coffee and family breakfast; usually something delicious and decadent my husband has drummed up.
Who or what is your biggest design influence?
Being a designer means embracing a lifetime pursuit of “better.” This means my greatest influences are typically fearless women, from Kelly Wearstler to Cheryl Strayed to Kamala Harris. I respect and admire those who are fueled by passion and driving towards excellence; this approach permeates my every day and inspires me to take creative risks.
How do you keep it all together?
A life-changing iPhone app called Simple Habit: No-fuss meditation and podcasts that I listen to on my commute home over the Golden Gate Bridge. Ahh… it’s relaxing just to think about!
Design a garden: groomed or freestyle?
Freestyle - with native plants, colorful pots, inviting outdoor furniture, and a fireplace if budget and space permit. With a focus on drought- and deer-tolerant flowers and plants, both must-haves for Mill Valley living.

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